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Neuromarketing: mindmap notes

Neuromarketing is a book about marketing built on the premise that customers make decisions in the old, reptilian brain, and therefore marketing tactics must be aligned with the way the old brain works. I reviewed it on Goodreads here. These are the mindmap notes I made, which I'm posting in case they help anyone make a buying decision (or just pick up a few ideas).

Download Neuromarketing.pdf
Download Neuromarketing.opml

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thanks
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a view from afar

Personal blog of Ash Moran
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